Key Achievements
- Propelled Market Success: Played a key role in helping the game rank as a Top 25 Best New Game and Top 4 Arcade Game in the Chinese App Store, significantly boosting visibility and player adoption during its soft launch.
- Supported Global Expansion: Contributed to the successful soft launch in China and beta testing across multiple regions, ensuring the game was ready to perform well in diverse markets.
- Enhanced User Engagement: Worked on integrating engaging gameplay mechanics and social features, which improved player retention and encouraged organic growth through sharing tools.
Key Contributions
Pre-Launch Preparation and Feature Development
- Collaborated with the design and development teams to implement key shop features and refine monetization strategies, including tailoring in-app purchase systems for iOS.
- Designed and refined game content and mechanics based on testing and feedback to ensure a high-quality soft launch experience.
User Experience Optimization
- Used player analytics to identify and address technical and design issues, ensuring the gameplay was smooth and engaging.
- Developed dynamic obstacles and tools that added variety and replayability to the game.
- Created notification systems to improve how in-game offers and updates were communicated to players.
Market Localization and Testing
- Assisted with testing and adapting the game for the Chinese market, making sure content and design resonated with local players.
- Made small but impactful UI and visual updates to ensure the game worked well on different devices.
- Participated in QA efforts to track and fix any game-breaking bugs before the beta release.
Social and Community Features
- Helped add features like Facebook score-sharing and a friend-invite system to encourage social interactions and player retention.
Impact and Learnings
- Contributed to the successful soft launch of a game in a highly competitive market, developing skills in game design, user analytics, and cross-functional collaboration.
- Learned how to balance player engagement with monetization strategies while keeping the user experience fun and engaging.
- Developed a better understanding of how data-driven decisions and feedback loops can improve both the game and the player experience.
- Gained exposure to the challenges of preparing a product for regional markets, learning how to adapt features and content to match cultural expectations.
